Your business may be ignoring 1.3 billion potential customers (16% of the world’s population) simply because they cannot access your digital products. Priscilla Afia Opoku, an Accessibility Advocate, User Experience Researcher and Designer, breaks down the real impact of inaccessible digital products on businesses and the return on investment that comes with getting it right. Drawing from her personal experience conducting an accessibility audit for one of Africa’s largest banks in Ghana and with no legal law requiring companies to make their digital products accessible in her country, Priscilla shares what she discovered, what changed, what businesses stand to gain and why accessibility is not a cost but an investment.
Speaker
User Experience Designer & Researcher, Ecobank