Accessibility is too often framed as a legal requirement, a remediation project, or a box to check. Mark Wallach argues that this framing is too small.
In this case study-informed session, Mark makes the case that accessibility in WordPress should be viewed as a strategic investment that reduces friction, broadens reach, strengthens trust, and improves business outcomes. At Engagement Mobile Strategies, WordPress is the only platform the team designs on, not only because it empowers organizations to manage and evolve their digital presence, but also because it provides a strong foundation for creating more accessible digital experiences.
As someone living with paralysis from ALS, Mark knows firsthand that digital access and digital friction are not theoretical. But this session is not simply about personal perspective. It is about what organizations miss when they treat accessibility as compliance-only instead of recognizing its broader impact on usability, engagement, and growth.
Using the idea of a digital curb cut effect, Mark will show how accessibility improvements such as clearer navigation, stronger contrast, cleaner content structure, accessible forms, and lower-friction user journeys improve experiences not only for people with disabilities, but also for aging users, mobile users, distracted users, and audiences with little patience for unnecessary complexity.
Attendees will leave with a practical framework for understanding accessibility in WordPress as more than a moral or legal obligation. They will learn how to identify common friction points, connect accessibility improvements to stronger user experience and organizational outcomes, and make a more compelling case to leadership, clients, and stakeholders.
Speaker
