Yoast returns as a Gold sponsor this year. We’re grateful for their support and dedication to accessibility in WordPress.
Yoast is known worldwide for helping people improve their online visibility. But what sets them apart is their deep belief that the web should work for everyone. Their flagship product, Yoast SEO, makes it easier for people to create content that is not only search-friendly but also more accessible to a wide range of readers.
About Yoast
Yoast is the creator of Yoast SEO, the most popular SEO plugin for WordPress. Trusted by millions, the free plugin helps users improve visibility with clear, actionable guidance directly in the WordPress editor, while the premium level unlocks a raft of advanced tools to help you optimise faster and deeper.
With a commitment to making the web work for everyone, Yoast offers tools, learning opportunities and accessibility features to meet you where you are.
Yoast also directly supports the WordPress community through philanthropic programs.
Whether you’re just starting out or fine-tuning your strategy, Yoast combines practical tools with education to empower WordPress users worldwide.
Why Yoast Supports WP Accessibility Day
Accessibility is part of Yoast’s core values. Yoast believes everyone should be able to build, navigate and enjoy the web. They work hard to make that happen through their services, programs and philanthropy.
Yoast’s support of WP Accessibility Day is part of its program of community involvement and giving back. The company supports the community through the Yoast Diversity fund, which removes financial barriers for underrepresented voices and aims to increase the diversity of the IT community. It has also set up the Yoast Care fund, which recognizes the often unsung contributors who give their time to improving WordPress.
As part of its commitment to accessibility, Yoast consistently looks for ways to improve its products and its own website to meet accessibility standards.
Yoast SEO includes features that support accessible content creation. These include readability analysis, inclusive language feedback, and checks for missing image alt text. Their services and programs are designed in the belief that everyone should be able to build, read, and navigate online content with ease.
SEO features that meet you where you are
Yoast SEO Free
This is the free plugin you need to build your SEO foundations and grow your traffic with confidence. From readability tips to on-page optimization, Yoast SEO free gives you the essential tools to improve your content and SEO directly in WordPress.
Yoast SEO Premium
Upgrade to Yoast SEO Premium to unlock features that will help you climb ranks and charm search engines. Premium features include:
- AI-powered tools
- Internal linking suggestions
- Automatic redirects
- Social previews.
Premium users get full access to Yoast SEO Academy as well as all other plugins (Local SEO, News SEO, Video SEO), except for WooCommerce SEO.
Yoast SEO Academy
Whether you’re just starting out in the world of SEO or are keen to refine your skills, head to Yoast SEO Academy. Yoast continues to expand the resource with practical SEO training for all skill levels and courses to guide your optimization journey.
Support that continues offline
Beyond the web, Yoast aims to be accessible in person too. At events, they welcome direct questions and provide live webinars and an extensive help center to support their users. They also offer support in multiple formats and languages.
Yoast prioritizes accessible and inclusive content
Yoast begins at home by making sure its own website is user-friendly and meets accessibility standards. They do this with features including:
- Videos with subtitles, transcripts and voice-overs
- Images with descriptive alt text where needed
- Considering color contrast in its design
- Making sure font is big enough for everyone to read
- Optimizing pages for screenreaders with aria-labels and a proper heading hierarchy.
Its products, training and support also prioritise accessible and inclusive content at every level.
Yoast’s SEO analysis will warn you if you have added images to your text that are missing alt texts, and if the image is missing the focus keyphrase you chose.
The readability analysis gives you feedback on how easy to read your text is for site visitors. It does this by looking at the use of subheadings, paragraph and sentence length, word complexity and the use of passive voice among other factors. This guides you to write readable content that’s easy to grasp, for both readers and search engines.
Yoast’s inclusive language analysis provides feedback on any possible non-inclusive language and offers alternatives. You’ll get valuable feedback, divided into categories such as age, gender, race, and socioeconomic status, to help you improve your content and make it appealing to a wider audience. This helps you create content that is more inclusive and therefore more accessible.
Yoast recognises that accessibility is a process requiring constant focus and encourage anyone experiencing difficulty with the site to contact Yoast for effective, human support.
Additional Resources from Yoast
- Accessibility in WordPress Plugins
A behind-the-scenes look at how Yoast approaches accessibility in its own products and why it matters. - Accessibility Matters: Practical Tips
Simple, actionable advice to help improve your own site’s accessibility - Accessibility Trends
Relevant insights on the importance of accessibility. - Alt Text and Title Tag Optimization
A detailed blog post on the importance of adding alt text and proper titles to images for accessibility reasons.
Yoast also runs:
- Free live webinars for those who want to start learning SEO
- The SEO Update by Yoast, which is a free webinar series for those who want to know the latest developments
- An extensive help center for people working with Yoast products.
It also has a support team to assist with any product-related questions.
Digital Swag from Yoast
Get 15% off all Yoast WordPress products before 31 October 2025!
Use coupon code: WPAccessibilityDay15
Thank you to Yoast for being a Gold sponsor of WP Accessibility Day and for your ongoing commitment to inclusive design, open education, and community care. Your support helps us bring people together to build a more accessible web for everyone.
Simplified Summary
Yoast creates the most popular SEO plugin for WordPress. Yoast SEO Free helps with basic SEO and readability. Yoast SEO Premium adds AI tools, linking suggestions, and automatic redirects. The company also runs the Yoast SEO Academy to teach users how to improve their websites. Yoast believes everyone should be able to build and use websites easily. They work hard to make their own website accessible, ensuring its screen reader friendly. They add subtitles, transcripts, and alt text to their content. The Yoast plugin helps users create accessible content too. It checks how easy text is to read, gives inclusive language feedback, and reminds users to add image alt text.