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VERSION:2.0
METHOD:PUBLISH
PRODID:-//WP Accessibility Day//Schedule//https://wpaccessibility.day//v1//EN';
BEGIN:VEVENT
UID:wpad-2026-5723
LOCATION:Zoom
SUMMARY:John Mark Wallach - From Compliance to Conversion: How Accessibility in WordPress Expands Reach, Trust, and Revenue
DTSTAMP;TZID=Etc/UTC:20261008T010000Z
ORGANIZER;CN=WP Accessibility Day:MAILTO:contact@wpaccessibility.day
DTSTART;TZID=Etc/UTC:20261008T010000Z
DTEND;TZID=Etc/UTC:20261008T015000Z
URL;VALUE=URI:https://wpaccessibility.day/2026/sessions/from-compliance-to-conversion-how-accessibility-in-wordpress-expands-reach-trust-and-revenue/
DESCRIPTION:Accessibility is too often framed as a legal requirement, a remediation project, or a box to check. Mark Wallach argues that this framing is too small. In this case study-informed session, Mark makes the case that accessibility in WordPress should be viewed as a strategic investment that reduces friction, broadens reach, strengthens trust, and improves […]
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