{"id":4431,"date":"2024-09-26T08:50:00","date_gmt":"2024-09-26T13:50:00","guid":{"rendered":"https:\/\/wpaccessibility.day\/2024\/?p=4431"},"modified":"2024-09-24T22:16:40","modified_gmt":"2024-09-25T03:16:40","slug":"boost-your-brand-ambition-with-drake-cooper","status":"publish","type":"post","link":"https:\/\/wpaccessibility.day\/2024\/boost-your-brand-ambition-with-drake-cooper\/","title":{"rendered":"Boost Your Brand Ambition with Drake Cooper"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>WordPress Accessibility Day thanks multi-year Silver sponsor supporter &#8211; Drake Cooper!<\/em><\/p>\n\n\n\n<h2 id=\"about-drake-cooper\" class=\"wp-block-heading\">About Drake Cooper<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building brands for the ambitious &#8211; Drake Cooper is a full-service, 100% employee-owned agency and a multi-year Silver sponsor for WordPress Accessibility Day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1978, Drake Cooper specializes in working with mid-market brands to bring their stories to life across an array of mediums, through creative storytelling and human-centered user experience design.&nbsp;<\/p>\n\n\n\n<h3 id=\"wordpress-is-the-core-of-drake-coopers-service\" class=\"wp-block-heading\">WordPress is the Core of Drake Cooper\u2019s Service<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Drake Cooper team is all-in on WordPress. They believe WordPress is often the most scalable, extensible, and cost-effective platform for mid-market brands. As such, their robust full-stack development team has honed their processes and tools around the concept of WordPress as the hub of an enterprise-level tech ecosystem.<\/p>\n\n\n\n<h3 id=\"drake-cooper-offers-a-full-suite-of-services\" class=\"wp-block-heading\">Drake Cooper Offers a Full Suite of Services<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to full-service agency offerings like strategy and planning, brand building, media, and analytics, Drake Cooper offers full-stack, fully-custom website design and development. Take a look at their sponsor page to <a href=\"https:\/\/wpaccessibility.day\/2024\/sponsors\/drake-cooper\/\">learn more about the Drake Cooper process and the features each website includes<\/a>.<\/p>\n\n\n\n<h2 id=\"why-drake-cooper-supports-wordpress-accessibility-day\" class=\"wp-block-heading\">Why Drake Cooper Supports WordPress Accessibility Day<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Drake Cooper believes that accessibility is not only a legal requirement but also an issue of fairness and equity. As a trusted partner, they have a responsibility to their clients and their brands to recognize, understand, and address accessibility issues in the work they deliver, and to help educate stakeholders along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They also believe that being accessible does not have to mean sacrificing interesting design and creative messaging. They are interested in exploring ways to design experiences that are accessible, equitable, and innovative.<\/p>\n\n\n\n<h2 id=\"accessibility-is-not-just-a-layer-but-key-to-the-drake-cooper-process\" class=\"wp-block-heading\"><strong>Accessibility is Not Just a Layer, But Key to the Drake Cooper Process<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Drake Cooper employs a number of tools and processes to continually improve the accessibility of the websites they build and maintain, including their own. <a href=\"https:\/\/drakecooper.com\/about\/\" rel=\"sponsored nofollow\">Their designers and developers<\/a> are trained in accessibility best practices, and they collaborate with other teams in the agency to grow overall understanding of accessibility issues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ve found the approach that works best, and for their clients, is to prioritize accessibility through the entire process. In tandem with engagement, Drake Cooper sees accessibility as more than just a \u201clayer\u201d to apply at the end. By baking it into the design, content, and development of a website, accessibility becomes a quality of the end product rather than a compromise.<\/p>\n\n\n\n<h3 id=\"find-your-effectiveness-with-findability\" class=\"wp-block-heading\">Find Your Effectiveness with Findability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drake Cooper offers a service called <a href=\"https:\/\/drakecooper.com\/services\/findability\/\" rel=\"sponsored nofollow\">Findability\u2122<\/a>, which is their way of working at the intersection of paid and organic search, UX effectiveness, and accessibility. With Findability\u2122, they\u2019re able to evaluate the degree to which a brand is findable in the marketplace\u2014and to be findable, one must be accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to learn more about how Drake Cooper can help you holistically enhance your brand\u2019s online perception at a multitude of digital touchpoints, including accessibility? <a href=\"https:\/\/drakecooper.com\/\" rel=\"sponsored nofollow\">Visit their website today.<\/a><\/p>\n<div class=\"edac-simplified-summary\"><h2>Simplified Summary<\/h2><p>Drake Cooper is an agency that helps brands boost their online presence. They believe websites should be easy for everyone to use, so they make sure it is user-friendly. They support WordPress Accessibility Day because they think everyone deserves fair access online. Drake Cooper uses special tools and methods to make sure accessibility is included in every project. They also have a service called Findability\u2122 that helps brands be easier to find online.<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Silver sponsor Drake Cooper is a full-service, employee-owned agency, specializing in WordPress &#8211; helping mid-market brands shine online.<\/p>\n","protected":false},"author":2311,"featured_media":4612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your Brand Ambition with Drake Cooper - WordPress Accessibility Day 2024 Archive<\/title>\n<meta name=\"description\" content=\"Silver sponsor Drake Cooper is a full-service, employee-owned agency, specializing in WordPress - 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