{"id":2733,"date":"2023-09-05T08:31:00","date_gmt":"2023-09-05T13:31:00","guid":{"rendered":"https:\/\/wpaccessibility.day\/2023\/?p=2733"},"modified":"2023-09-05T10:14:48","modified_gmt":"2023-09-05T15:14:48","slug":"the-blogsmith-keeps-accessibility-in-focus","status":"publish","type":"post","link":"https:\/\/wpaccessibility.day\/2023\/the-blogsmith-keeps-accessibility-in-focus\/","title":{"rendered":"The Blogsmith Keeps Accessibility In Focus"},"content":{"rendered":"\n

The Blogsmith has been a multi-year supporter of WP Accessibility Day and has a commitment to continue support for WordPress Accessibility. Learn more about The Blogsmith below, and be sure to thank them for sponsoring the event.<\/p>\n\n\n\n

About The Blogsmith<\/h2>\n\n\n\n

The Blogsmith is a holistic content marketing agency for B2B technology brands \u2014 like Automattic, Bluehost, and Nexcess \u2014 that creates data-driven content across the sales funnel, focusing on reader experience.<\/p>\n\n\n\n

If you’re looking for resources to improve your content, chack out The Blogsmith Style Guide<\/a> and the best-selling book Writing for Humans and Robots: The New Rules of Content Style<\/em><\/a> by The Blogsmith\u2019s founder, Maddy Osman.<\/p>\n\n\n\n

Why The Blogsmith Supports WordPress Accessibility Day<\/h2>\n\n\n\n

We asked The Blogsmith team to share why they support WordPress Accessibility Day, and they shared their commitment to the WordPress community.<\/p>\n\n\n\n

The Blogsmith is very involved in the WordPress community. Their founder has organized WordCamp Denver for several years and has spoken at many WordCamp events, including WordCamp US, WordCamp Phoenix, and WordCamp Chicago. They work with several WordPress brands, including Nexcess, Bluehost, and several Automattic child brands. <\/p>\n\n\n\n

In addition to having interest in the supporting the WordPress community, they focus on accessibility from the angle of reader experience. <\/p>\n\n\n\n

They created their Style Guide (linked above) to ensure high-quality outputs from their team when it comes to writing for the web. Readability encompasses many interconnected elements: word choice, inclusivity, and the user experience, to name just a few. In discussing why accessibility matters to them, they said,<\/p>\n\n\n\n

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“Accessibility is an important part of how we create content that people can actually use! And we’re 100% behind the idea of open source and democratizing the web so that everyone, no matter their circumstances, can use the Internet without issue.”<\/p>\nMaddy Osman<\/cite><\/blockquote>\n\n\n\n

How The Blogsmith stays focused on accessible content<\/h2>\n\n\n\n

The Blogsmith’s focus on accessibility has mostly centered on readability\/improving the reader experience. To give one specific example, there’s a section in their style guide about writing useful alt text that addresses best practices both from the perspective of search engine spider robots indexing details and also screen reader programs making sense of visuals for human readers who may not be able to see the image.<\/p>\n\n\n\n

All of the content they create for their agency clients<\/a> follows the best practices shared in The Blogsmith Style Guide and Maddy’s book.<\/p>\n\n\n\n

The Blogsmith Resources<\/h2>\n\n\n\n

Want to learn more about accessibility from The Blogsmith? Check out these resources on their website:<\/p>\n\n\n\n